Street Marketing

                                                                      Coco Miss

                   The history of the fragrance Coco Miss is almost a miracle in the recent trends in the market. Of an almost tactical launching 7 years ago, particularly intended for the United States, Coco Miss hoists itself gradually with the 2nd world rank behind another Chanel, mythical N°5, inaugurating a wave of fresher, light and modern Cyprus that their predecessors.

         The brand did not spare its efforts, but without however exhausting all its cartridges: in particular up to now there did not exist advertising film, only one visual renewed each year (whose Kate Moss was the muse these 5 last years).

        The brand puts its deterrent force and its direction of the spectacle at the Coco Miss, with a magic advertising film in which Keira Knighley holds the main role. And more still than the film, which will mark the spirits without any doubt, it is once again the device which surrounds its launching which will create the buzz.

If you want to watch the video, this is the link: http://fr.youtube.com/watch?v=7052RzGoDEc and further information: culture-buzz.

An original idea (key success factor of the street marketing not?), implemented at the United States, in the city of Philadelphia. They are speed reducers painted on the ground, which gives the impression of obstacle more than of bump…

That is less expensive than to raise the roadway and undoubtedly more effective, finally in any case the first time that one faced there…

They are even perhaps a little dangerous not?

In all the cases, it is currently in test in a hundred crossings of the city, I am curious to know the results and as Culturebuzz underlines it where I found information that points out an idea of a few years ago, a little more delicate:

A school with posed photographs, life size, children close to the road in order to make slow down the motorists.

At the wheel, that can be disturbing to see, which one believes being a true child, at the edge of the road all alone, especially the night. Attention thus not to be misused the street marketing as regards road safety.

IKEA recently opened a new store in Japan. For the occasion the Swedish firm arranged the bus stops of the city with furniture made in IKEA. Street Marketing becomes increasingly current and important in the communication strategies of the large international firms. If the bus stops were as well arranged can be that we would more often travel by the buses…Moreover, With time, real strategies marketing are elaborated around the street marketing so that today the major part of the large companies adopt them. The impact is indeed enormous for this type of countryside. The rate of memorizing of the marks is very high, which explains their multiplication.

source: http://www.web-actu-blog.com/communication/street-marketing-version-ikea/

Yves Saint Laurent Couture distributed to Parisian the “YSL Manifesto”, leaflets illustrating the current advertising campaign and representing the fashion Gisele Bundchen snapped by Inez Lamsweerde and Vinooh Matadin. Printed on recycled paper, the “YSL Manifesto” presents a series of photographs of Gisele muse of the autumn-winter campaign of the claw, incarnating the double life of the Yves Saint Laurent woman, between mystery and conformism, knack and transgression, freedom and middle-class. For those which would miss it, Manifesto will be also presented in a version animated on the ysl.com site this week. A true operation of street marketing orchestrated by MPG, International MPG and Havas Entertainment (Havas Media) which envisages 220.000 specimens Co-distributed with free Metro like 60.000 proclamations distributed in more than 25 Parisian zones. An action of communication was reiterated at the beginning of October at the time of the fashion week.

For this second edition, the magazine gathers all the images of the spring-summer collection YSL worn by Kate Moss under the objective of the photographers Inez van Lamsweerde and Vinoodh Matadin. This Manifesto was distributed free in the street and the subway during the fashion week in Paris. On top of that, the exclusive video of the making off of circulated already on the blogs.

To note the audacity recidivist of YSL to open a new breach, that of the guerrilla marketing of luxury. To follow…

For more information:

http://fr.youtube.com/watch?v=DzM1fXJcJ14&feature=channel

                   After the TV ad campaign, Axe attacks the street marketing. Its advertisement campaigns are based on the same topic: the women pursue a man who uses the deodorant Axe. The support for this street marketing action is a billboard which indicates the fire exit and which is present in all the buildings. The characters of this ad are an only man and several women, the principle is the same. The humoristic touch is the man who is heading toward the emergency exit of a building. The women seem to be hysterical and enraged; we can say that there is a manhunt. This ad is in accordance with the slogan: “Axe, more you put it, more you have”. This street marketing action is not expensive and very effective because its puts in strategic area. A good point for Axe.

Street marketing is not only applied for big brands as we can usually see. Movies are following the trend as well.

These pictures are promoting the launch of the movie KILL BILL. For these both examples, the environment is not the street but are set up in a building, in lavatory for the first one and in a lift for the second one.

The promotion in restroom is closely following the bloody spirit of the movie. Indeed it can be percepted as particularly shocking. There is an important quantity of blood on the floor. It can be especially shocking when the door is closed because nobody is able to guess that it is an add. Besides the movie title sticked on the floor close to the blood is quite small compared to the quantity of blood.

The main aim of this advertisement is pretty clear: shocking potential consumers. Indeed the impact on people is that they remember of a such promotion. The attraction of the action is the biggest impact and is able to convince people to go to movie for watching it and then buying DVD and related articles. The sticker seems to announce an event to invite people to discover the launching of the movie.

One of the other positive point of this promotion is the cost. We can easily guess that the cost may be low compared to the impact it can have on people. Whereas huge brands spend high amounts of money to make TV adds or other promotion through other big events, this one can reach a lot of people with simple concept and organisation, low cost and short setting up time.

“Devices” were part of a marketing campaign

Menino Wants Turner To Reimburse Cities

BOSTON (WBZ) ― Boston police say they have made in arrest in connection to the suspicious device scare that turned out to be a marketing ploy for a television cartoon. The Peter Berdvosky was arrested in Arlington Wednesday night and charged under a recently enacted statute making it a crime to place a hoax device that results in panic.

The scare forced bomb units to scramble across Boston all day. The “devices” were actually magnetic lights which resemble a character on the show “Aqua Teen Hunger Force”, on Turner Broadcasting’s Cartoon Network.

WBZ spoke with the Berdvosky’s lawyer and legal guardian Michael Rich, who said the Mass. College of Art student did cooperate with police. Rich also tells us the suspect is an exchange student from Belarus.

“It’s very disturbing,” said Rich, “that what was just (an) employment for a struggling artist turned into some major misunderstanding.”

Berdvosky was apparently working for InterferenceInc.com, which was the company hired by Cartoon Network to carry out the ad campaign. He will be arraigned at Charlestown District Court on Thursday morning.

The suspicious device reports forced the temporary shutdowns of Interstate 93 out of the city, a key inbound roadway, a bridge between Boston and Cambridge, and a portion of the Charles River but were quickly determined not to be explosive.

“It’s a hoax — and it’s not funny,” Gov. Deval Patrick said.

“We apologize to the citizens of Boston that part of a marketing campaign was mistaken for a public danger….We deeply regret the hardships experienced as a result of this incident,” said Turner Broadcasting Chair and CEO Phil Kent in a writen statement.

More Than ten devices were found in Boston, Cambridge and Somerville. Attorney General Martha Coakley believes 38 of the light up boards were planted throughout the city.

The first device was found at an MBTA subway and bus station located under Interstate 93 on Wednesday morning. The device was detonated and determined to be harmless, but as a precaution the station and the interstate shut down temporarily.

Then, around 1 p.m., four calls came into Boston Police reporting suspicious devices at the Boston University Bridge and the Longfellow Bridge, which both span the Charles River, and the corner of Stuart and Columbus Streets and at the Tufts-New England Medical Center.

Another device was found in Somerville under the McGrath Highway Bridge. The latest package was found outside Fenway Park around 5:30 p.m.

Mayor Menino said the hoax cost the state and cities about $750,000. He wants Turner Broadcasting to pay for it all.

“It is outrageous, in a post 9/11 world, that a company would use this type of marketing scheme. I am prepared to take any and all legal action against Turner Broadcasting and its affiliates for any and all expenses incurred during the response to today’s incidents. Boston will look to coordinate our efforts going forward with Cambridge, Somerville and any other affected agencies.”

“Aqua Teen Hunger Force” is a cartoon with a cultish following that airs as part of the Adult Swim late-night block of programs for adults on the Cartoon Network. A feature length film based on the show is slated for release March 23.

The surreal series centers on a talking milkshake (Master Shake), fries (Frylock) and a meatball (Meatwad).

The cartoon also includes two trouble-making, 1980s-graphic-like characters called “mooninites,” named Ignignokt and Err — who were pictured on the suspicious devices. They are known for making the obscene hand gesture depicted on the devices.

It said the devices have been in place for two to three weeks in 10 cities: Boston; New York; Los Angeles; Chicago; Atlanta; Seattle; Portland, Ore.; Austin, Texas; San Francisco; and Philadelphia.

(© 2007 CBS Broadcasting Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

This article is from http://wbztv.com